NEVER-Y DAY TASKS

CIPN disease awareness campaignAthenex

We brought the feeling of chemotherapy-induced peripheral neuropathy (CIPN) to life through the world's first CIPN empathy glove and combined it with powerful creative to dramatize how everyday tasks can become impossibly painful.

I had no idea CIPN was this disruptive to everyday life.- Oncologist, San Antonio Breast Cancer Symposium

Conference attendees experienced the feeling of CIPN with the world's first CIPN empathy glove, created to help HCPs better understand how everyday tasks become never-y day tasks.