CIN Can Strike At Any Moment For: BeyondSpring PharmaceuticalsDiscover how this highly disruptive awareness campaign on chemotherapy-induced neutropenia (CIN) struck a chord with oncologists who realized they needed to better address this life-threatening risk.View...

Neuropathy Reality Disease Awareness Experience For: Athenex OncologySee how we brought the feeling of chemotherapy-induced peripheral neuropathy (CIPN) to life through the world's first CIPN empathy glove and powerful creative.View Our Work

Diving Deep on Chemotherapy-Induced Neutropenia For: BeyondSpring PharmaceuticalsHow do you follow up an arresting awareness campaign about chemotherapy-induced neutropenia (CIN)? With a hands-on, interactive, educational experience at an international conference.View...

The Birth of an Award Show For: APEX AWARDSWe brought the inaugural Pharmaceutical Executive APEX Awards to life through branding, a tongue-in-cheek campaign, and by spotlighting the people and emotions behind the award-winning work.View Our Work

What’s in a Name? For: BeyondSpring PharmaceuticalsDiscover the memorable, distinctive name we came up with for a first-in-class therapy for chemotherapy-induced neutropenia, as well as the name for the one-week gap that exists before G-CSFs start working. Both made...